Country			Netherlands
Length			0:51
Director			Rob van Hattum

In a world where more and more societies with high consumption rates generate excessive amounts of waste, traditional environmental notions of reducing or recycling waste products are no longer sufficient. The new theory of ecologically intelligent design argues that manufacturers' products, when discarded, should either be completely recyclable in the Technosphere or become biodegradable food for the Biosphere. Waste = Food explores this revolutionary concept through interviews with its leading proponents, American architect William McDonough and German ecological chemist Michael Braungart, coauthors of Cradle to Cradle: Remaking the Way We Make Things. Their ideas are increasingly being embraced by major corporations and governments worldwide, unleashing a new, ecologically-inspired industrial revolution. The film shows how their "intelligent product system," utilizing completely non-toxic and sustainable production methods, has been adapted by major corporations, visiting a Swiss textile factory, a German clothing manufacturer, the Nike shoe headquarters, a U.S. furniture manufacturer, the Ford Motor Company, and a government housing project in China. The manufacturers discuss the concept of "eco-effectiveness," designing for eco-safety as well as cost efficiency, in their respective industries.