In the span of only a few months, 4-year-old Marla Olmstead rocketed from total obscurity into international renown - and sold over $300,000 dollars worth of paintings. She was compared to Kandinsky and Pollock, and called "a budding Picasso." Inside Edition, The Jane Pauley Show, and NPR did pieces, and The Today Show and Good Morning America got in a bidding war over an appearance by the bashful toddler. There was talk of corporate sponsorship with the family fielding calls from The Gap and Crayola.

But not all of the attention was positive. From the beginning, many faulted her parents for exposing Marla to the glare of the media and accused the couple of exploiting their daughter for financial gain. Others felt her work was, in fact, comparable to the great abstract expressionists - but saw this as emblematic of the meaninglessness of Modern Art. "She is painting exactly as all the adult paintings have been in the past 50 years, but painting like a child, too. That is what everybody things but they don't dare to say it," said Oggi, the leading Italian weekly. Through no intention of her own, Marla revived the age-old question, 'what is art?'