Comedy superstar Gene Wilder goes from geel to sheik in this side-splitting story of one man's quest to become The World's Greatest Lover.

When frustrated movie studio mogul Adolph Zitz (Dom DeLuise) announces a talent search for a romantic leading man to rival the great Rudolph Valentino, thousands of hopefuls decend upon Hollywood - including Rudy Valentine (Wilder), a neurotic baker from Milwaukee who knows as little about romance as he does about acting. But when his wife, Annie (Carol Kane), leaves him for the real Valentino, Rudy goes to outrageous (and hilarious) lengths to win the role of a lifetime... and win back the love of his life.