Several well known hip hop artists go public disclosing their personal accounts with the "Black Witch in the Projects." This supernatural terror attacks rap and hip hop artists in the greater New York and New Jersey areas. The Street Don, a notorious rap mogul, offers $10,000.00 for the capture of the witch and sponsors daily updates of the attacks on a major TV network. An aspiring reporter uses her job at a supermarket tabloid publication to discover the identity and truth about the hip hop witch but finds out more than she anticipated. Meanwhile, five bored white kids from Massachusetts take a joy ride to New York City to capture the witch and collect the reward money but end up lost and scattered in The Big Apple.