The Ferus Gallery initiated a seismic shift in the beat era Los Angeles art scene, transforming a cultural wasteland into a thriving hub for the radical avant garde. It was home to Andy Warhol's first solo exhibition and to the origins of the city's renowned "Light and Space" movement. Morgan's lively documentary rewinds to a time when a boisterous fraternity of artists, architects, curators, and other scene makers such as Edward Ruscha, Edward Kienholz, Walter Hopps, Irving Blum, John Altoon, Frank Gehry, Robert Irwin, Dennis Hopper and a host of other luminaries came together to create a fervid crucible for a major emerging art metropolis.