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Pink Ribbons, Inc.

Pink Ribbons, Inc. Pictures from the movie Pink Ribbons, Inc.
© Copyright ONF/NFB
Year2011
CountryCanada
GenreDocumentary
Rating ONG
Length1:37
DirectorLéa Pool
Writers
StudioONF/NFB

Official Web Site
Trailer

Synopsis
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?

PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has been hijacked by a shiny, pink story of success.

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