© Copyright ONF/NFB
Year2011CountryCanada GenreDocumentaryRatingGLength1:37DirectorLéa PoolWritersPatricia Kearns
Léa PoolStudioONF/NFBLinksOfficial Web Site
Trailer
Users14 reviews
8.8/10
Synopsis
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?
PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has been hijacked by a shiny, pink story of success.
Léa PoolStudioONF/NFBLinksOfficial Web Site
Trailer
Users14 reviews
8.8/10
Synopsis
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?
PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has been hijacked by a shiny, pink story of success.
Did you see ''Pink Ribbons, Inc.''?
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