Pink Ribbons, Inc.

    Pink Ribbons, Inc. Photos from the movie Pink Ribbons, Inc.
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    G 2011 Canada 1:37 Documentary by Léa PoolBreast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?

    PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has been hijacked by a shiny, pink story of success.

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