The Missing Ingredient: What is the Recipe for Success?

In a city like New York where restaurants are a form of religion and there's a long list of dining institutions, what does it take to be an original - a success in a city with over 20,000 restaurants? Gino's, an Italian eatery that opened in 1945 was one of said institutions. When Pescatore, a seafood restaurant a mere 10 blocks away, uses Gino's iconic zebra wallpaper, it opens the floor to the question - what is the key to success? Is imitation really the sincerest form of flattery? This doc examines the staying power in the restaurant industry and how some restaurants have the magic touch.