This was an interesting movie about the ad campaign to vote NO against the dictator Pinochet's re-election. It follows the lead advertising executive as he works hard to find the right angle to appeal to the Chilean people who have been beaten down by oppression. He chooses to use a simple concept that catches on and makes this film a joy to watch. Despite the horrors of that time, this film focuses on the joy of their liberated consciousness. I was annoyed by a lady behind me who thought it appropriate to laugh at every single scene in this film (simpleton) so that took away from my enjoyment considerably, but the film is good.
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