This documentary explores the career and unlikely creative journey of design visionary Bruce Mau -- and his ever-optimistic push to use design to tackle the world's biggest problems. After starting out professionally as a 20-year-old graphic designer in 1980, Mau transformed into a designer for the world: from advising brands to rethinking a 1,000-year plan for Mecca; from working with the greatest living architects (Rem Koolhaas and Frank Gehry) on books and museums to rebranding nations, such as Guatemala and Denmark.
Mau grew up in Northern Ontario without running water. His early life informs much of what he does today. It's not only about creating beautiful things; it's also about making this planet more beautiful and livable, for everyone. Today the über-optimist Mau applies his design tools to inspire new thinking when it comes to climate, overpopulation, and disease. Benji and Jono Bergmann's film tells the story of Mau's humble beginnings to his sharp rise to fame in the design space. Over the course of a year, he takes us from Beijing to New York City, to show that design is an agent of change and has the power to change the world.
|Directed by||Benjamin Bergmann, Jono Bergmann|
|Company||Greenwich EntertainmentGreenwich EntertainmentGreenwich Entertainment|