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Pink Ribbons, Inc.

Rating
G
Rating
PG
Rating
G
Rating
PG
Rating
G
Rating
G
Year2011
CountryCanada
Run time1h37m
GenreDocumentary
Directed byLéa Pool
CompanyONF/NFBONF/NFBONF/NFB

Synopsis

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?

PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has been hijacked by a shiny, pink story of success.

Movie Poster

Poster of the movie Pink Ribbons, Inc.

© ONF/NFBONF/NFBONF/NFB

Watch videos

Trailer #1

Added November 24, 2011
Length: 2:08

Trailer #2 (with French subt.)

Added nic 14, 2012
Length: 2:08

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