Our Brand Is Crisis

Our Brand Is Crisis follows James Carville and a team of U.S. political consultants as they travel to South America to help Gonzalo Sanchez de Lozada (a.k.a. "Goni") become President of Bolivia. When the consultants arrive the country is in crisis. But managing crisis is what the consultants do best, and Goni, they believe, is the best man to solve Bolivia's problems. Our Brand Is Crisis is about how the world works today. It shows us how American strategists have perfected the art of subtly reshaping our opinions - on everything from which soap we buy, to which president we elect.