Nothing Lasts Forever

Can you tell the real thing from a fake? What if the difference no longer matters? The DeBeers diamond cartel cornered the market on eternal love with the "A diamond is forever" catchphrase, but now a wave of undetectable synthetic diamonds has flooded global gem markets, threatening to expose the artifice that props up a multi-billion dollar industry. Featuring interviews with diamond merchants, DeBeers execs, auctioneers, gemologists, designers, investigators, and scientists, this film explores one of the most beautiful lies ever told.