In the town of Storybrooke, Maine, not everything is as it seems. When Henry, the adopted son of the town's mayor, goes searching for his birth mother, he begins to unravel a web of secrets connected to his adoptive mother and her relationship to the strange amnesia afflicting the town's residents. While all of the people in Storybrooke are actually fairytale characters, only the mayor remembers the magical past. As Henry's quest progresses, however, the real stories of the town's residents come to light. Together with Emma, his birth mother, and their friends, including Jiminy Cricket, Snow White, Prince Charming and other fairytale legends, Henry fights to restore love and magic to the town. This often puts him at odds with his adoptive mother, the evil queen who cursed the town's residents.